How to send a newsletter from Posts

Posts can also send a newsletter to your contact list. It works like the rest of the publications, with a few differences.

What you need

• A newsletter provider connected in Settings → Integrations: Kit.com, SendFox, Brevo or Substack. Your administrator sets the rest (list, template…) in the Posts configuration.
• The "Manage company" permission, or being the account Owner.

If you don't see Newsletter in the Social network field when creating a publication, one of these two things is almost always missing.

Creating it

Click Add → Manual, choose Newsletter and decide what you want to create:

• What it should be about — you describe the idea and the AI writes the body of the email, a subject line designed to get it opened, and the intro text.
• The final post — you write it yourself, with a formatting editor (headings, bold, italics, lists and links). If your administrator has set up those fields, you must also fill in the Email subject and the Intro text; the latter is what shows next to the subject in the inbox.

A newsletter doesn't take a media attachment.

Reviewing it

On the card, the Post tab shows exactly what gets sent. The signature and the rest of the template are added automatically. You can edit it and click Save post.

Scheduling the send

With the newsletter in In review, click Schedule post. It moves to Publishing and then to Scheduled, and it's sent on its date. If your administrator set a default time for newsletters, that one is used.

While it's Scheduled, the Post and the Research are read-only. To change them, click Cancel publication: the send is withdrawn and it goes back to In review.

After sending

It moves to Completed. If you use Kit.com, the card shows statistics such as Recipients, Open rate and Click rate. You can also correct the External URL by hand.

Common problems

• Not published: the send failed. You'll see a comment with the reason; you can try again by moving it to Publishing once more.
• Substack: its connection expires every so often. You'll get a notice to reconnect it from Integrations.